Long-term vacancies are a nightmare for landlords. Your cash flow comes to a standstill, the property starts to develop a neglected air because no one is living in it, and you have to pay extra attention to maintenance to ensure that it stays rent-ready.
Fortunately, there are ways with which you can advertise your unit and attract high-quality tenants. Here, simply putting up a 'For Rent' sign in your yard is not enough. You need to implement better marketing strategies, be more social, use your local contacts, and create a presence within the community.
Having worked for over a decade in Arlington, we have identified which advertising techniques work here and shortlisted for you the best ways to advertise your
Arlington rental property.
1. Create Free Listings to Advertise Your Arlington Rental
According to Zillow Housing Trend Reports, 83% of tenants use online platforms to find their dream home. Therefore, advertising your Arlington rental online can connect you to a great pool of tenants and increase its visibility worldwide.
Free listing websites are a promising way to advertise your Arlington property. It helps you promote the rental vacancies online and gain maximum exposure to the key renters' demographic. Some websites are free and work with smartphone apps to connect a larger pool of youngsters.
Here, you can post your rental properties with high-definition images and additional features and amenities of the place, to find prospective tenants faster. Some of the popular free rental listing websites are:
- Zillow
- Realtor.com
- Rent.com
- Apartment.com
- Avail. co
- Trulia
- Craigslist
Some rental listing websites also offer additional services for landlords, such as
tenant screening, lease preparation, online maintenance request features, and automated rent collection.
2. Use Social Media To Advertise Your Arlington Rental Property
Social media is a dominant tool for marketing rental properties as they have the widest reach across a variety of target audiences. You can build a strong advertising campaign on platforms like Facebook, Twitter, Instagram, or YouTube, to advertise your property to your desired audience and connect with potential tenants across different locations.
Over time, you can increase awareness, followers, engagement on your posts, and ultimately, conversions, i.e., long-term tenants. Make sure you add primary details, such as an email id or contact number to your posts, so that interested tenants can contact you.
3. Word Of Mouth Publicity
Word of mouth publicity is still an effective medium to market your Arlington rental. A lot of neighborhoods in Arlington have a strong local community, which can help you promote your rental vacancy among your friends, family, colleagues, and neighbors.
Share your tenant expectations with your neighbors and ask them to spread the word among their friends. Word-of-mouth referrals have the potential to give you good tenants as the renter is being referred by someone you trust. You can also create brochures or pamphlets and distribute them amongst your colleagues at the workplace or put them up on public notice boards with due permission. Your current renters in the neighborhood also can help you in getting leads, as they know and trust you as a landlord.
Bonus Tip - Hire An Arlington Property Manager
Most property management companies, including our very own Arlington Realty Property Management, have a dedicated marketing team to create appealing listings for your home, advertise them on verified sites, implement marketing strategies, and screen your potential tenants.
Finding good tenants to eliminate rental vacancies by yourself can be tedious and time-consuming. A trusted property management company, like Arlington Realty Property Management, can save your time and help you search easily for prospective renters. We proactively advertise your rental property and to ensure it remains occupied at all times.
To know more about our work,
connect with us at Arlington Realty Property Management.
