A successful formula for renting out properties in Los Angeles may not apply to Denver. The same can be said about D.C. and Miami, New York and Chicago... and we can go on and on.
The real estate market in Arlington County is unique. And, to attract a tenant, you can’t apply a cookie-cutter approach to each scenario.
Sure, there are some tactics that may apply here as elsewhere, but there are some local-specific strategies that must be applied, too.
Here are four pro-tips for marketing your rental in Arlington County that should be on every checklist:
1)
Explore local media. Of course, Zillow, Redfin, Trulia and all of the big-name sites should be a given. But, in Arlington County, don’t forget the sites that appeal to hyper-local readers. Among your must-hits (contingent on the scope of your marketing budget) are local news sites like
ARLnow
as well as military-centric sites like MilitaryByOwner.
2) Publicize beyond websites. More than 95 percent of folks use the internet in their home search. But there is more to the internet than MLS-driven sites and search engines. Don’t forget hyper-local Facebook or community groups as well as targeted newsletters for showcasing your offering(s).
3) Photos (and video!) are key.
Here in the COVID-19 era, folks aren’t necessarily wanting to galivant around town all day. Now, more than ever, photos and video that capture your listing and its adjacent/nearby amenities are important. Hire a photographer that truly gets the property and its significance here in the community.
4) Turn to a trusted property manager.
It can be incredibly time-consuming and challenging to build a marketing strategy from scratch. To maximize your time (and your money!), trust an experienced team that has a proven track-record for getting the job done.
To kick your property management efforts into high-gear, give Arlington Realty Property Management a buzz today at 703-836-2525 or email mypropertymgr@gmail.com.
