4 Pro-Tips for Marketing Your Arlington Rental

The real estate market in Arlington County is unique. And, to attract a tenant, you can’t apply a cookie-cutter approach to each scenario.

Sure, there are some tactics that may apply here as elsewhere, but there are some local-specific strategies that must be applied, too.

Here are four pro-tips for marketing your rental in Arlington County that should be on every checklist:

1) Explore local media. Of course, Zillow, Redfin, Trulia and all of the big-name sites should be a given. But, in Arlington County, don’t forget the sites that appeal to hyper-local readers. Among your must-hits (contingent on the scope of your marketing budget) are local news sites like ARLnow as well as military-centric sites like MilitaryByOwner.

2) Publicize beyond websites. More than 95 percent of folks use the internet in their home search. But there is more to the internet than MLS-driven sites and search engines. Don’t forget hyper-local Facebook or community groups as well as targeted newsletters for showcasing your offering(s).

3) Photos (and video!) are key. Here in the COVID-19 era, folks aren’t necessarily wanting to galivant around town all day. Now, more than ever, photos and video that capture your listing and its adjacent/nearby amenities are important. Hire a photographer that truly gets the property and its significance here in the community.

4) Turn to a trusted property manager. It can be incredibly time-consuming and challenging to build a marketing strategy from scratch. To maximize your time (and your money!), trust an experienced team that has a proven track-record for getting the job done.